First Call
Merchant specialist
Learns how your business runs and recommends the right hardware and pricing.
Our Team
Who You Work With, From First Call To Year Five
You will not be passed around a call center. Here is who you talk to at each stage.
Approval
Underwriting team
Reviews your application with our processing partners and keeps you updated.
Setup
Onboarding specialist
Configures your menu or inventory, tax, and staff, and stays on the call for your first sale.
Every day after
Support team
Answers the phone around the clock for troubleshooting, changes, and questions.
Meet Our Leadership Team
The experts behind your payment solutions
Alana Bowery
Founder & CEO18 years in merchant services
Alana founded Soireeinc in 2014 after years of navigating complex payment ecosystems. Before that, she led enterprise account teams at national processors. Today, she leads our vision, partnership strategy, and product innovation.
Ask about
processing ratesswitching providers
Carlos Diaz
Head of Merchant Onboarding12 years setting up POS systems
Carlos and his team configure every terminal before it ships, hand-testing 3,000+ setups annually. He specializes in custom hardware solutions for hospitality and retail, making transition day entirely stress-free.
Ask about
CloverNRSPAX setup
Elena Forester
Customer Support Manager10 years in payment support
Elena runs our 24/7 client support operations, leading the frontline team that ensures merchant uptime. Known for resolving complex deposit anomalies, she helps keep average answer times under 60 seconds.
Ask about
terminal troubleshootingdeposits
The Teams You Will Talk To
3 specialistsMerchant specialists
Help you pick hardware, explain pricing line by line, and review your current statement.
Sarah J.Restaurants and bars
Michael C.Grocery and convenience
Alex R.Salons and retail
2 specialistsOnboarding
Load your menu or price book, set tax and staff, and walk you through your first sale.
Emily B.Onboarding specialist
David K.Onboarding specialist
Always on24/7 support
Troubleshooting, menu and price changes, deposits, and anything else, day or night.
Jessica M.Day shift lead
James L.Night shift lead
Security & Compliance
Backed By Regulated Payment Partners
Soireeinc is a registered Merchant Service Provider and Independent Sales Organization (MSP/ISO). Your payments are processed through established financial institutions, and our team works with them on your behalf.
Want to know how we set up and price your account?
Read how our merchant processing works
Fiserv
Financial technology company headquartered in Milwaukee, Wisconsin
Paysafe
Payments partner based in Jacksonville, Florida
Micamp
Payments partner based in Scottsdale, Arizona
NAB
Payments partner based in Troy, Michigan
Expertise you can trust
Who Writes Our Guides
Our POS and payments guides are written or reviewed by hands-on experts, based on what they see setting up and supporting real businesses every day. Each article names its author and reviewer.
Sarah J.
POS Implementation Specialist
Helped 500+ businesses
Marcus C.
Payments & Hardware Expert
7+ years in merchant services
Elena R.
Business Operations Writer
Former retailer & editor
Visit Or Call Our Irving Office
Our whole team works from Irving, in the Dallas-Fort Worth area. We serve businesses across the US, and ship hardware anywhere in the continental US.
Local to North Texas? See our Dallas POS page →
Real people, not a call center
Talk To A Real Person Today
Tell us about your business and a merchant specialist will call you back with a recommendation and the full monthly cost.
Merchant specialistsReady to help your business
- A team based in Irving, Texas
- Your full monthly cost, up front
- 24/7 support at (469) 986-0036